SSA Hotels Oy’s Privacy Policy for VALO Hotel & Work registered customers



  1. Introduction
  2. About this Privacy Policy
  3. Your rights and settings
  4. Collecting Your Personal Information
  5. What do we use your personal information for?
  6. Sharing Your Personal Information
  7. Retain and delete data
  8. Transfer to other countries
  9. Links to other sites
  10. Protecting Your Personal Information
  11. Changes to this Privacy Policy
  12. Contact Information

1. Introduction

We want to ensure a secure and smooth service by using and protecting your information. The purpose of this Privacy Policy is to clearly state what information we collect and how we use it. In addition, we want to let you know about your ability to manage your personal information.

2. About this Privacy Policy

This Privacy Policy governs matters relating to your personal information in relation to SSA Hotels. The services to which these policies relate are all digital and physical services of the VALO Hotel & Work concept, for which the terms and conditions for registration and use are defined in our Terms of Use and Company Agreements. We may also develop new services or provide additional services, in which case we will update this Privacy Policy. Updates to this Privacy Policy may also be required for other reasons. We will notify you of these changes.

3. Your rights and settings:

The General Data Protection Regulation of the European Union (GDPR) obliges us to guarantee you the rights related to the regulation to ensure the accuracy of your data and the possibility to delete your data from our system, as well as other rights related to the data protection regulation: all requests for your data should be sent to After verifying your identity, we aim to act within 4 weeks of submitting your request.

4. Collection of your personal information

We collect your personal information in the following way:

  • When you register to the VALO App, we collect your name and email address and create a personal profile, username and password for you.
  • When you purchase products or services for the VALO Hotel & Work concept, we collect information according to the payment method, such as:
  • Payment information, such as name, date of birth, type of credit or debit card, expiration date, and certain characters from the card number, address information, zip code, mobile phone number, Transaction history
  • When you use the VALO App, the products or services of the VALO Hotel & Work concept, we store information related to purchases and the use of the services, such as
  • Information about fellow travelers or attendees
  • Billing and Payment Information
  • Bidding criteria or other information about price factors
  • Purchase information and information about reserved or used services
  • Information about the level of service, such as the type of room, and other information about the services you want.
  • Information about a person belonging to VALO Hotel & Work’s or partners’ loyalty programs
  • Information about past and future bookings
  • Call recordings, email correspondence, other communications
  • Other information, such as special diets or accessibility information
  • Information can also be collected from customer websites and brochures. The information that may be stored in the register is obtained from messages sent via web forms, e-mail, telephone, via social media services, contracts, customer meetings and other situations in which the customer discloses his or her information. In addition, personal data may be collected and updated from the population register, credit register and other similar public and private registers. We also collect visitor information for our website.
  • If you are a VALO Work member, you can take advantage of our indoor location systems. You can choose the visibility of your location from anyone other than yourself in the LIGHT App. Our indoor positioning system records your location in the building. The information will not be shared with or directed at you as a person unless you have specifically authorized it in the privacy settings of the VALO App.

5. Where do we use your personal information?

  • Implement the Business Agreement
  • For the development of our digital system and service concept
  • Communicate with you to ensure customer service
  • To monitor payment transactions and prevent fraud
  • Marketing with you
  • To implement VALO Hotel & Work’s services such as:
  • Customer identification, customer relationship management and development
  • Providing customer service and customer communications
  • Processing Room, Table, and Space Reservations
  • Maintaining and implementing a loyalty program
  • Sales and Implementation of Additional Services
  • Improving the registrar’s business and customer service
  • Protecting the rights of the parties and ensuring the accuracy of the service
  • Implementation of the VALO Work member indoor positioning system

6. Sharing your personal information

Information we may share as necessary to ensure the maintenance of the Service

  • Technical Service Providers: We may share your information with the technical service providers we use to provide the service. We require them to comply with the European Union’s general data protection regulation and this data protection policy.
  • Marketing Partners: We may share your personal information with our marketing partners who are able to provide you with better targeted marketing content
  • Statistics: We may share anonymous statistics about your use of the system, which will also be generated using information collected from you that is stored in the system.
  • If we sell or negotiate the sale of our business, we may share your personal information with the buyer or potential buyer to the extent necessary


7. Storing and deleting information

We will retain your information for as long as required by our legal obligations and the provision of the Service. We will delete or anonymize your personal and system usage information at your request so that it can no longer identify you unless required by law or for business purposes, such as fraud prevention.

8. Transfering information to other countries

SSA Hotels Oy may share your personal information with other companies in the SSA Group in order to perform the activities described in this Policy. This covers all companies in the SSA Group. SSA Hotels may also subcontract the processing of your personal information to third parties or share your personal information with third parties located outside of your home country. In doing so, SSA Hotels will ensure that the transfer of your personal information is carried out in accordance with applicable data protection laws and in a technically correct manner.

9. Links to other sites

We may present to you SSA Group or third party marketing content. We are not responsible for the marketing content of third parties. If you open a third-party advertisement or link, you are leaving the service provided by SSA Hotels, so this Policy does not apply to the personal information you provide. Carefully review the privacy policies of third parties.

10. Protection of your personal information

We are committed to protecting the personal information of our users by taking careful technical and administrative measures. We have implemented access and retention policies for pseudonymization and data encryption to prevent unauthorized access to and unnecessary storage of personal information on our systems. Everyone who uses SSA Hotels’ systems has a personal password and username. We recommend that you use a unique and strong password on both our services and the devices you use, and log out of SSA Hotels’ digital systems when you are not using them.

11. Changes of this privacy policy

We may make changes to this Policy as necessary. If we make changes to this Policy, we will notify you, for example, by email or on our service. Please read such notices carefully.

12. Contact information

If you have any questions about our privacy policy, please contact:

Markus Säkkinen